Saturday, July 7, 2007

The Biggest Misconception

I have spent more than 5 years in the industry of Internet Consulting and website design & development in the India. One thing that has bothered me a lot during my career is the misunderstanding of what it takes to have a successful business website in place.

The biggest misconception is that a website is just a simple thing to do, and any teenager can create a very good looking website these days. This is very valid, but this will never get a business any benefit as the website is not an objective rather than a mean to promote a business website. It is like any other media; if used in the right way, it will pay back and with full speed more quickly than any other media.

So, what is it that you should look for as a business leader when deciding to take your business online? Simple: a professional or a company that starts bottom up.

What does this mean? This mean you need to have somebody to look at your business objectives and then transform them into an online business plan that enables your business goals and processes. It is like when you want to build a house, you will first need to hire an architect who will look into that landscape, your likings, the weather in that specific area, etc...

The price of making the wrong decision by having things done in a high level of ignorance and poor assumptions can be VERY HIGH.

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